Les Steed

Journalism Copywriting Creative Contact Me

Award-winning journalist with more than 3000 articles published online and in print.

Copywriting services include content creation, advertising, campaigning, messaging, and creating narrative and collateral sales material for renowned news brands and SMEs.

Holds a Masters Degree in International Journalism from City University of London, and a dual honours BSc in Psychology and Criminology from Keele University, Staffordshire.

Journalism

The Guardian

An investigation into Russia’s use of fake environmental news. The year-long project involved organising a trip to Gdansk, Poland, where my team and I managed to gain full access to the controversial Vistula Spit Canal months before it opened.

Interviewed and got statements from around 15 officials, including professors, industry leaders, activists, and the lead engineer for the canal. We also took original photos and videos.

Sponsored by Journalism Fund EU.

Read my article here

Deutsche Welle

Went to the northern border city of Arica, Chile, to investigate alledged corporate crimes involving the dumping of arsenic-laden mining waste during the Pinochet era. 200,000 people have been suffering symptoms of arsenic poisoning since the waste was dumped.

Interviewed victims, NGOs, activists, academics, geologists, and the former mayor. We also located the waste itself, buried just metres away from the infected area in the local landfill.

Our work has since been used by the European Coalition for Corporate Justice after we proved that the information in their white papers was inaccurate.

Read my article here

The Independent

Product research and reviews for The Independent's Indy Best.

Sourcing products and designing tests to run them through the gauntlet in order to give honest, practical feedback and consumer advice.

Read my reviews here

The Sun / News Corp

Wrote news, explainers and live blogs for the Sun and other News Corp titles.

One of the original journalists for The Sun Online’s award-winning Coronavirus live blog, producing 150 word posts every 7-15 minutes. In the first 30 days, our rolling updates reached 18.6m page views and 8m users.

Discovered and showed the digital team how to include video and images to liveblogs, which drastically increased engagement. Coined the term “Covidiot” to describe people who were breaking lockdown rules at the start of the pandemic.

Wrote an exclusive for The Sun and The US Sun interviewing a pastor whose congregation was Zoom bombed at Easter.

Read my articles here

The Mirror / SurreyLive / MyLondon

Researched and produced two exclusive leads and two down pages per day while learning shorthand and gaining a media law qualification while predominantly working in local news.

Promoted relevant stories to community social media pages through official and personal-professional channels to increase engagement.

Highlights include:

  • A profile on Vicki Turner, 24, one of the country's youngest victims of breast cancer whose dying wish was to buy a horse - written while working for Press Association. Also published by The Mail Online.
  • A story about the police's 'teenage slang translation board' that was picked up by national outlets including the BBC and Metro
  • Exclusive full access and live reporting of the funeral of teenaged traveller, Tom Doherty, courtesy of his family
  • A story about Surrey Police's "drugs bunny" unit that prompted more than 200 applications for "bunny handler"
  • A dying woman who wrote a book for her son to remember her by. I then edited it for her in my spare time, helping to raise £30,000 towards her treatment
  • An informal interview with Dylan Llewellyn (James from Derry Girls) about growing up in our local town.

Read my profile on Vicki here

Mortgage Solutions / AE3 Media

Deputy editor and journalist for Mortgage Solutions (AE3 Media), the UK's top mortgage industry B2B magazine, for whom I reorganised and streamlined the daily working process.

Wrote and edited breaking industry news, commentary on market trends, industry blogs, monthly polls, and wrote MarketWatch features based on interviews with industry leaders and C-Suite executives in lending, specialist lending, fintech, and brokering, including Barclays, Lloyds TSB, YBS, and Virgin Money.

Read my articles here

Copywriting

Endava

Wrote, delivered and managed global employer branding campaigns and content, including social media, video, voiceovers, CEO speeches, profiles, articles, features and more.

Worked in an international team with various senior stakeholders on EB themes including technology, employee wellbeing, people and business.

AirBnB

Wrote B2B and B2C instructions, macros, explainers, internal and external communications templates, policy documents, and help centre articles for Airbnb’s app and web content. Improved B2C content and UX with improved tone of voice. (Accenture Song contract)

Read an example here

LinkedIn

Ghost-wrote LinkedIn’s Top Startups 2022. Conducted market research and analysis, managed communications with candidate companies before and after publication. (Accenture Song contract)

Read the article here

Tikvah Hope Sanctuary

Creative lead. Wrote and edited course curriculum, content, blogs, recruitment materials, information packs for mentors and mentees, messaging templates, and an email fundraising campaign - literally anything they asked for as I really believe in their cause.

Tikvah website

FeaturesDesk

FeaturesDesk is a multi-lingual news agency I co-founded, focused on delivering exclusive ready-to-print news features to British and European outlets.

Wrote and edited stories and pitches, researched leads, and delivered daily pitches to major news outlets and other prospective clients through industry contacts.

FeaturesDesk website

Creative

ADDitude / WebMD

Regular guest writer on WebMD's ADDitude, the world’s top ADHD-specialist magazine.

Most Read Writer 2021 for my pieces on gaslighting (~2 million views), and "The Watchman Theory" of ADHD.

Read my blog here

Books

The Positivity Verses

A collection of poems cataloguing the lifecycle of a romantic relationship.

Barnes and Noble

The Little Cloud That Follows Me Around

Ghost wrote an interactive children’s book aimed at explaining and mitigating childhood depression, sold by book shops including Waterstones and Barnes & Noble, with proceeds going toward cancer treatment.

Waterstones

Creative Articles

Wrote a series of listicles and op-eds following the success of “101 things you only know if you live in Surrey”, on local towns, and was later copied by other local news outlets nationally.

Read

Off Point Podcast

Host, writer, and presenter for The Off Point podcast, in which we discuss everything related to turning 30 and our experiences getting there. We have produced two seasons now and are currently starting on a third. We've had listeners on every continent and created a complementary series of videos on YouTube.

Guest speaker on What You Call Home, The ADHD Care UK Podcast, Re-Focus with Angela Stephens, and others.

Listen to us here

Contact Me

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